I finally shot a video that is clear and looks good. They key: studio lighting. Now I have to do some video editing so it has some quick zoom ins and focused shots as well as add music and sound. I could also put an animated logo at the end with the tag, turning this into a commercial. I want it to be like this app's video.
I am continuing to refine my research book and seeking ways to make it more emphatic and consolidated. It's 274 pages right now! Sheesh. I also started working my the brand book and came up with 4 visual language options (how type, image, and illustration integrate to communicate the brand). Which do you like best? To see my first round of visual language ideas and the beginning of the brand book…