The process for branding Aura is underway! I sketched ideas for the logo and roughly designed them on the computer. Form variations were designed before adding color variations. In order to decide on a direction, I created four solid color variations of the logo and app icons that were then user tested with 50 audience members. The decided logo will allow me to further develop and brand the auras, develop the app, and test the flexibility of the logo and develop a full brand.